Global Switching Day
First edition — 12 September 2026

The world
switches together

One day each year, people around the world explore better options for their energy, banking, insurance and more — and choose to switch.

Time until Global Switching Day 2026

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Pledge to switch Learn more

What is it

An annual day of collective switching action

Global Switching Day is a global event — founded by etheco — dedicated to the most powerful act of everyday economic protest available to every one of us: switching.

That might mean your energy supplier, your bank, your pension, your insurance, your broadband — any service where there's a more thoughtful option available.

On the second Saturday of September each year, we come together to explore, compare and switch — and to see what happens when lots of people make better choices at the same time.

The date

2nd Saturday
of September, every year
  • First edition: 12 September 2026
  • A Saturday so communities can organise, gather, and act together
  • September — the post-summer financial reset moment, just before the peak switching season
  • Timed with UN Climate Week for maximum global resonance

Why it matters

The scale of switching is already enormous. Imagine if it was ethical.

UK consumers make tens of millions of service switches every year — but the vast majority are driven only by price. Global Switching Day exists to redirect that energy.

3.2m
Energy switches

UK consumers switched energy supplier 3.2 million times in 2024 — up 38% year on year. October alone saw 475,000 switches in a single month.

Source: ElectraLink, 2025

100k+
Bank switches / month

More than 100,000 people switched their main bank account every single month in 2023. A record 57,874 switched in a single week in April 2024.

Source: Pay.UK / CASS, 2024

33%
Have never switched

A third of UK energy customers have never voluntarily switched supplier. The inertia opportunity — and the ethical impact — is enormous.

Source: ElectraLink, 2024

Get involved

Three ways to be part of it

Whether you're a consumer, a community, or an organisation that shares our values — there's a place for you on Global Switching Day.

Make your switch

Use etheco to compare providers across energy, banking, insurance and broadband. Find one that works for your pocket and your values — then switch when you're ready.

Bring your community

Host a switching session at work. Share the day with friends. The more people explore their options together, the more meaningful the collective picture becomes.

Become a partner

If you're an ethical brand, an NGO, a comparison platform, or any organisation that believes consumer choice can create positive change — we'd love to talk.

Founding partners

We're looking for founding partners who share our belief

Global Switching Day is built on collaboration. We're currently seeking founding organisations across four areas to co-sign the charter and launch the day together.

NGOs & charities

Environmental, consumer rights, and social impact organisations with aligned audiences

Ethical brands

Businesses that want to reach the growing community of conscious consumers

Comparison platforms

Sites and tools that help consumers make better financial and consumption choices

Community groups

Local and online communities ready to organise switching events and spread the word

Interested in partnering? Get in touch at hello@etheco.com →

Pledge to switch on 12 September 2026

Sign up and we'll send you a reminder before the day, some helpful guides to switching with etheco, and occasional updates on how the day is shaping up.